MALAWI REGULATIONS
SMS Regulations
in Malawi
Companies must adhere to MACRA’s regulations and guidelines to remain compliant and achieve successful campaign outcomes.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Pre-registration requires for all networks in Malawi. Alpha sender ids are allowed there.
- All numerics will be converted to Generic or being reject.
International SMS Regulations
SMS Regulations
for International Companies
Dynamic Alphanumeric Sender IDs is allowed in Airtel network while 8 characters
Dynamic Alphanumeric Sender ID is allowed to TNM network.
Post fix "-PR" is reserved from operator end
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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