Malaysia
SMS Services in Malaysia
Reach customers instantly with reliable, regulated SMS solutions across Malaysia.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Malaysia?
Regulatory Authority
Malaysian Communications and Multimedia Commission (MCMC)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Maxis
CelcomDigi
U Mobile
Yes
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Malaysia
Maxis, CelcomDigi, and U Mobile dominate Malaysia’s telecom sector — Maxis holds around 33%, CelcomDigi (the merged entity of Celcom and Digi) about 32%, and U Mobile roughly 12%, while Yes and other smaller operators make up the remaining 23% of the market.
Country Summary Snapshot
Malaysia - An Overview
| Country Code | MY |
|---|---|
| Region | Asia |
| Capital | Federal Territory of Kuala Lumpur |
| Currency | Malaysian Ringgit |
| Language | Malay |
| Calling Code | +60 |
| MCC | 502 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | Yes |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Malaysia’s telecom regulator, the Malaysian Communications and Multimedia Commission (MCMC), to send SMS legally. Separate regulations apply for domestic and international SMS traffic, including requirements for Sender ID registration, content approval, and user consent for promotional messaging.
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