MALAYSIA REGULATIONS
SMS Regulations
in Malaysia
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the MCMC.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- All messages will be delivered with a Static Short Code.
- Brand Name or Sender Name should be included in the content and should be pre-registered with Company Name, Website, and Message Content.
- Local Company Registration Certificate or TAX ID is required for the registration.
- Illegal traffic, such as gambling, political, or religious content, is strictly prohibited
International SMS Regulations
SMS Regulations
for International Companies
All messages will be delivered with a Static Short Code.
Illegal traffic, such as gambling, political, or religious content, is strictly prohibited.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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