NEPAL REGULATIONS
SMS Regulations
in Nepal
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the NTA.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Full Dynamic Sender IDs (Alphanumeric, Numeric, and Short Code) are allowed in all networks in Nepal.
- The exception is Ncell, where the Sender ID must be registered before use.
International SMS Regulations
SMS Regulations
for International Companies
Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in All Nepal networks, except in Ncell in which the Sender ID needs to be registered
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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