SMS & Telecom Governance
Who Regulates Messaging & Telecom in Nigeria?
Regulatory Authority
Nigerian Communications Commission (NCC)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
MTN Nigeria
Airtel Nigeria
Globacom
9mobile
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Nigeria
MTN Nigeria dominates the telecom sector with around 40% market share, followed by Airtel Nigeria with approximately 30%, Globacom holding 20%, and 9mobile capturing the remaining 5% of the market.
Country Summary Snapshot
Nigeria - An Overview
| Country Code | NG |
|---|---|
| Region | Middle East & Africa |
| Capital | Abuja |
| Currency | Nigerian Naira |
| Language | English |
| Calling Code | +234 |
| MCC | 621 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | No |
| Character Limit | 160 Characters |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Nigeria’s telecom regulator, the Nigerian Communications Commission (NCC), to send SMS legally. Separate regulations apply for domestic messaging traffic and for international SMS communication, including rules on Sender ID registration, content approval, and opt-in consent requirements.
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Sender ID Registrations
The companies that are planning to send SMS in the Nigeria must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.
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