OMAN REGULATIONS
SMS Regulations
in Oman
To stay compliant and ensure campaign success, companies are required to follow the TRA’s regulations and guidelines.
SMS Regulations
Why Regulations Matter
To ensure successful message delivery and maintain legal compliance, all businesses—local or international—must follow national telecom regulations for SMS, which involve setting up Sender IDs, securing opt-in consent, and adhering to permitted hours for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Pre-registered Alphanumeric sender id is allowed in Oman except in Ooredoo which is dynamic.
International SMS Regulations
SMS Regulations
for International Companies
Pre-registered Alphanumeric sender id is allowed in Oman except in Ooredoo which is dynamic.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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