SMS & Telecom Governance
Who Regulates Messaging & Telecom in Pakistan?
Regulatory Authority
Pakistan Telecommunication Authority (PTA)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Jazz
Zong
Telenor
Ufone
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Pakistan
In Pakistan, Jazz (VEON) leads the telecom market with around 37% share, followed by Zong holding approximately 27%, Telenor with 23%, and Ufone capturing the remaining 13% of the market.
Country Summary Snapshot
Pakistan - An Overview
| Country Code | PK |
|---|---|
| Region | Asia |
| Capital | Islamabad |
| Currency | Pakistani Rupee |
| Language | Urdu, English |
| Calling Code | +92 |
| MCC | 410 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
In Pakistan, businesses and organisations must comply with the regulations set by the Pakistan Telecommunication Authority (PTA) to send SMS legally. Separate guidelines apply for domestic SMS traffic and international messaging to ensure compliance and proper delivery.
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Sender ID Registrations
The companies that are planning to send SMS in the Pakistan must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.
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