PORTUGAL REGULATIONS
SMS Regulations
in Portugal
Companies must comply with ANACOM rules and guidelines to ensure both legality and campaign success.
SMS Regulations
Why Regulations Matter
Ensuring message delivery and compliance requires businesses, both domestic and global, to follow national SMS regulations, which cover Sender ID registration, opt-in permissions, and timing restrictions for marketing messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Portuguese networks.
International SMS Regulations
SMS Regulations
for International Companies
Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Portuguese networks.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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