Romania
SMS Services in Romania
Connect with customers instantly through secure and compliant SMS solutions across Romania.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Romania?
Regulatory Authority
National Authority for Management and Regulation in Communications (ANCOM)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Orange
Vodafone
Digi
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Romania
In Romania, Orange holds approximately 35% of the telecom market, followed by Digi (RCS & RDS) with around 28%, and Vodafone Romania with roughly 25% market share.
Country Summary Snapshot
Romania - An Overview
| Country Code | RO |
|---|---|
| Region | Europe |
| Capital | Bucharest |
| Currency | Romanian Leu |
| Language | Romanian |
| Calling Code | +40 |
| MCC | 226 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Romania’s telecom regulator, ANCOM (National Authority for Management and Regulation in Communications), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging
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Sender ID Registrations
The companies that are planning to send SMS in the Romania must register their Sender ID. There are guidelines to register the Sender ID
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