SMS & Telecom Governance
Who Regulates Messaging & Telecom in Rwanda?
Regulatory Authority
Rwanda Utilities Regulatory Authority (RURA)
- Governs all SMS traffic and telecom policies 
- Ensures compliance for businesses 
Telecom Operators
- Airtel Rwanda 
- MTN Rwanda 
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Rwanda
In Rwanda, the telecom market is primarily shared between MTN Rwanda, holding around 60%, and Airtel Rwanda, with approximately 40%, making it a highly competitive duopoly.
Country Summary Snapshot
Rwanda - An Overview
| Country Code | RW | 
|---|---|
| Region | Middle East & Africa | 
| Capital | Kigali | 
| Currency | Rwandan Franc | 
| Language | French, Kinyarwanda, English, Swahili | 
| Calling Code | +250 | 
| MCC | 635 | 
| Mobile Number Portability | No | 
| Two Way SMS supported | No | 
| Character Limit | None | 
| Concatenated Messages Support | Yes | 
| SenderID Registration Required | Yes | 
Regulation
SMS Regulations
Businesses and organisations must comply with Rwanda’s telecom regulator, the Rwanda Utilities Regulatory Authority (RURA), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Rwanda must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.
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