rw

Rwanda

SMS Services in Rwanda

Reach customers instantly with reliable, regulated SMS solutions across Rwanda.

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SMS & Telecom Governance

Who Regulates Messaging & Telecom in Rwanda?

Regulatory Authority

Regulatory Authority

Rwanda Utilities Regulatory Authority (RURA)

  • Governs all SMS traffic and telecom policies

  • Ensures compliance for businesses

Telecom operators

Telecom Operators

  • Airtel Rwanda

  • MTN Rwanda

  • Both operators provide infrastructure for enterprise SMS services
  • Sender ID and content approval handled via their platforms

Telecom Market share in Rwanda

In Rwanda, the telecom market is primarily shared between MTN Rwanda, holding around 60%, and Airtel Rwanda, with approximately 40%, making it a highly competitive duopoly.

MTN - 60.0%
Airtel - 40.0%

Country Summary Snapshot

Rwanda - An Overview

Country Code RW
Region Middle East & Africa
Capital Kigali
Currency Rwandan Franc
Language French, Kinyarwanda, English, Swahili
Calling Code +250
MCC 635
Mobile Number Portability No
Two Way SMS supported No
Character Limit None
Concatenated Messages Support Yes
SenderID Registration Required Yes
Regulation

Regulation

SMS Regulations

Businesses and organisations must comply with Rwanda’s telecom regulator, the Rwanda Utilities Regulatory Authority (RURA), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.

Know More

SenderID

Sender ID Registrations

The companies that are planning to send SMS in the Rwanda must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.

Know More
SenderID Registration

PRICING

SMS API Pricing

Local

$

 / SMS

International

$

 / SMS
Price

Volume Discount

Volume Discount for Committed Use

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