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SAMOA REGULATIONS

SMS Regulations
in Samoa

To stay compliant and maximize campaign impact, businesses should follow the OOTR’s rules and guidelines.

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Why Regulation Matters

SMS Regulations

Why Regulations Matter

To guarantee delivery and stay legally compliant, all businesses—local or international—must follow national SMS regulations, including Sender ID setup, opt-in consent, and time restrictions for promotional messages.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Samoa networks.

International SMS Regulations

SMS Regulations
for International Companies

  • Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Samoa networks.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user’s language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

Price

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