SMS & Telecom Governance
Who Regulates Messaging & Telecom in Senegal?
Regulatory Authority
Autorité de Régulation des Télécommunications et des Postes (ARTP)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Orange
Free
Expresso
- Both operators provide enterprise SMS infrastructure.
- Sender ID and content approval handled via their platforms.
Telecom Market share in Senegal
In Senegal, Orange (Sonatel) leads the telecom market with about 56% share, followed by Free (Yas) with around 25%, while Expresso holds approximately 17%, together forming a three-player market structure.
Country Summary Snapshot
Senegal - An Overview
| Country Code | SN |
|---|---|
| Region | Middle East & Africa |
| Capital | Dakar |
| Currency | West African CFA franc |
| Language | French |
| Calling Code | +221 |
| MCC | 608 |
| Mobile Number Portability | No |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | No |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organizations must comply with Senegal’s telecom regulator, ARTP, to send SMS legally. Separate regulations apply for domestic SMS traffic and international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Senegal must register their Sender ID. There are guidelines to register the Sender ID.
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