Serbia
SMS Services in Serbia
Connect with customers instantly through secure and compliant SMS solutions across Serbia.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Serbia?
Regulatory Authority
Regulatory Agency for Electronic Communications and Postal Services (RATEL)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Telekom Srbija (MTS)
Yettel
A1 Serbia
- Both operators offer infrastructure support for enterprise SMS services.
- Sender ID registration and message content approval are managed through their respective platforms.
Telecom Market share in Serbia
In Serbia, Telekom Srbija (MTS) holds around 43% of the telecom market, followed by Yettel (formerly Telenor) with approximately 33%, and A1 Serbia with about 24% market share.
Country Summary Snapshot
Serbia - An Overview
| Country Code | RS |
|---|---|
| Region | Europe |
| Capital | Belgrade |
| Currency | Serbian Dinar |
| Language | Serbian |
| Calling Code | 381 |
| MCC | 220 |
| Mobile Number Portability | No |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Serbia’s Regulatory Agency for Electronic Communications and Postal Services (RATEL) to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Serbia must register their Sender ID. There are guidelines to register the Sender ID.
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