SIERRA LEONE REGULATIONS
SMS Regulations
in Sierra Leone
Companies must comply with NaTCOM rules and guidelines to ensure both legality and campaign success.
SMS Regulations
Why Regulations Matter
To guarantee delivery and stay legally compliant, all businesses—local or international—must follow national SMS regulations, including Sender ID setup, opt-in consent, and time restrictions for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Pre-registered Alphanumeric sender id is allowed to all Siera-Leone networks.
- Required information in order to register a Sender ID is Sender ID, Company Name, VAT number, SMS Content.
International SMS Regulations
SMS Regulations
for International Companies
Dynamic Alphanumeric Sender ID is allowed in all Sierra Leone networks.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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