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SOMALIA REGULATIONS

SMS Regulations
in Somalia

To ensure compliance and maximize campaign effectiveness, companies must adhere to the regulations and guidelines of the National Communications Authority (NCA).

SMS Regulation Cover Image
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Why Regulation Matters

SMS Regulations

Why Regulations Matter

To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • Dynamic Alphanumeric Sender IDs is allowed in all Somalia networks.
  • Generic Sender ID is not allowed.

International SMS Regulations

SMS Regulations
for International Companies

  • Dynamic Alphanumeric Sender IDs is allowed in all Somalia networks.

  • Generic Sender ID is not allowed.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user’s language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

Price

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