SPAIN REGULATIONS
SMS Regulations
in Spain
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the CNMC.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- The use of national numeric Sender IDs (short codes and long codes) that are not part of the national numbering plan is not allowed.
- Messages will also be rejected if the long code or short code used as the Sender ID is not assigned to a customer.
- International numeric Sender IDs are exempt from this restriction.
International SMS Regulations
SMS Regulations
for International Companies
The use of national numeric Sender IDs (short codes and long codes) that are not part of the national numbering plan is not allowed.
Messages will also be rejected if the long code or short code used as the Sender ID is not assigned to a customer.
International numeric Sender IDs are exempt from this restriction.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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