SMS Regulations
Why Regulations Matter
To guarantee message delivery and maintain legal compliance, all businesses—local or international—must follow national telecom regulations for SMS. This involves registering Sender IDs, securing opt-in consent, and adhering to permitted hours for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Full Dynamic (Alpha) Sender ID is allowed in all Sudanese networks, except MTN in which registration is required
International SMS Regulations
SMS Regulations
 for International Companies
- Full Dynamic (Alpha) Sender ID is allowed in all Sudanese networks, except MTN in which registration is required 
Universal Best Practices
Best Practices for All Senders
Do's
- Send only to users who opted in 
- Include free opt-out methods (link or SMS) 
- Use HELP/STOP keyword in user’s language 
- Maintain sender brand consistency 
- Follow message length limits 
Dont's
- No political, gambling, or religious content 
- Don’t message DND-listed numbers 
- Avoid generic Sender IDs 
- Never skip Sender ID registration 
- Don’t send during restricted hours 
 
                      
                     
            
            