TANZANIA REGULATIONS
SMS Regulations
in Tanzania
To stay compliant and ensure campaign success, companies are required to follow the TCRA’s regulations and guidelines.
SMS Regulations
Why Regulations Matter
For reliable message delivery and legal compliance, businesses—local or international—must follow national telecom rules for SMS, including Sender ID registration, customer opt-in consent, and adherence to permitted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Alphanumeric Sender ID needs to be registered in all Tanzania networks.
- In Zantel network, the sender id is alpha dynamic while in Tigo requires registration which includes sender name and content
- In Airtel network the content needs to include the Brand Name of the sender id in order to be registered.
- In Smile Network requirements are : Sender ID , URL, Sample message.
- Description of Service Generic sender is also available for All Operators.
International SMS Regulations
SMS Regulations
for International Companies
Alphanumeric Sender ID needs to be registered in all Tanzania networks, without any fee, with the setup time in 2 weeks.
TCL Network requires brand name inside the sample message content.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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