TURKEY REGULATIONS
SMS Regulations
in Turkey
To stay compliant and ensure campaign success, companies are required to follow the BTK’s regulations and guidelines.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Sender ID registration required.
- Consent and opt-out mandatory for marketing messages.
- Unauthorized messages penalized.
International SMS Regulations
SMS Regulations
for International Companies
Sender ID registration required
Unregistered IDs replaced with numeric.
Unverified promotional content heavily filtered.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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