UAE

SMS Services in UAE

Reach customers instantly with reliable, regulated SMS solutions across the Emirates.

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SMS & Telecom Governance

Who Regulates Messaging & Telecom in the UAE?

Regulatory Authority

TDRA ( Telecommunications and Digital Government Regulatory Authority)

Governs all SMS traffic and telecom policies
Ensures compliance for businesses

Telecom Operators

Etisalat
Du

Both operators provide infrastructure for enterprise SMS services
Sender ID and content approval handled via their platforms

Telecom Market share in UAE

Etisalat and du together dominate the UAE telecom landscape, forming a regulated duopoly that captures approximately 97.5% of the sector’s revenue

Etisalat - 54%

Du - 46%

Country Summary Snapshot

UAE - An Overview

Country Code	AE
Region	Middle East & Africa
Capital	Abudhabi
Currency	Dirham (AED)
Language	Arabic
Calling Code	+971
MCC	424
Mobile Number Portability	Yes
Two Way SMS supported	Yes, through dedicated short codes
Character Limit	160 Characters
Concatenated Messages Support	Yes
SenderID Registration Required	Yes
Country Code	AE

Regulation

SMS Regulations

The businesses and organisations must follow the UAE’s TDRA's regulations to send SMS legally in the UAE. There are separate regulations for sending SMS locally and internationally.

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SenderID

Sender ID Registrations

The companies that are planning to send SMS in the UAE must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.

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