Register Your Sender ID
Choose the right Sender ID for your brand and stay compliant across countries.
SenderID
What is a Sender ID?
A Sender ID is the name or number that appears as the sender of an SMS message. It helps recipients identify who the message is from and builds trust in communication, especially for businesses and organizations.
Types
Types of SenderID
| Sender ID Type | Description | Use Case |
|---|---|---|
| Alphanumeric Sender ID | Contains letters and/or numbers (e.g., MYBRAND). Commonly used for branding in SMS campaigns. | Promotional, transactional messages |
| Numeric Sender ID | Appears as a phone number or shortcode. Suitable for two-way interactions. | OTPs, support, feedback |
| Short Code | Short numeric code (e.g., 12345) used for high-volume messaging. | Campaigns, polls, alerts |
| Long Code (Virtual Number) | A standard 10-digit number used for messaging and replies. | Customer service, interactive chats |
| Generic Sender ID | Shared, non-branded sender ID (e.g., INFO, ALERT). Used when no custom ID is registered. | Temporary or fallback use |
SenderID Registration
Sender ID Registration Process UAE
1.The NOC letter (format attached below should be signed and stamped on company letterhead) 2. Du/Etisalat Content CMS Form 3. Valid Trade license of the brand (TL should have a minimum 2 months validity) 4. Valid Passport of the authorized person asin Trade License 5. Emirates ID of the authorized person as in Trade License 6. Establishment Card: Proof that a company is duly registered and authorized to operate. 7. Ministry of Health Approval (MOHA) copy is mandatory for all Medical related Sender ID. 8. RERA Certificate is mandatory for all Real Estate related Sender IDs.
1. Scanned and Signed NOC (format attached should in client letterhead) 2. Registration Certificate / Certificate of Incorporation of the company..
Tips
Guidelines & Compliance Tips
Allowed
English characters, Maximum 11 characters including AD, Matching Brand name
Avoid
As per the new UAE regulation, promotional Sender IDs are not allowed for the international registration
Tips
Sender ID for marketing should have a prefix as ‘AD-‘. Kindly keep the name of the company exactly as per the trade license.Make sure that the mobile number follows the 9715XXX format.
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