United Kingdom
SMS Services in United Kingdom
Connect with customers instantly through trusted and compliant SMS solutions across United Kingdom.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in United Kingdom?
Regulatory Authority
Office of Communications (Ofcom)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
O2
EE
Vodafone
Three
- Both operators offer infrastructure support for enterprise SMS services.
- Sender ID registration and content approval are managed through their respective platforms.
Telecom Market share in United Kingdom
O2 (VMO2), EE (BT), Vodafone, and Three dominate the UK telecom market, with O2 holding approximately 3%, EE around 28%, Vodafone about 22%, and Three roughly 17% of the sector’s revenue.
Country Summary Snapshot
United Kingdom - An Overview
| Country Code | GB |
|---|---|
| Region | Europe |
| Capital | London |
| Currency | Pound sterling |
| Language | English |
| Calling Code | +44 |
| MCC | 234, 235 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | Yes |
| Character Limit | Inbound: GSM 3.38=160, Unicode=70 Outbound: GSM 3.38=160, Unicode=70 |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organizations must comply with the UK’s telecom regulator, Ofcom, to send SMS legally in the country. Separate regulations apply for sending SMS domestically and internationally.
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Sender ID Registrations
The companies that are planning to send SMS in the United Kingdom must register their Sender ID. There are guidelines to register the Sender ID.
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