URUGUAY REGULATIONS
SMS Regulations
in Uruguay
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the URSEC.
SMS Regulations
Why Regulations Matter
To guarantee message delivery and stay compliant with the law, all businesses both domestic and international must follow national SMS regulations. This entails registering Sender IDs, securing opt-in consent from recipients, and observing permitted time frames for sending promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Sender ID in all Uruguay networks is replaced by a Short Code/Long Code.
International SMS Regulations
SMS Regulations
for International Companies
Sender ID in all Uruguay networks is replaced by a Short Code/Long Code.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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