Best Practices and Regulations for Sending SMS in Oman

Oman, a country in West Asia, currently has 6.29 million active cellular mobile connections as of early 2023. This number is equivalent to 136.5 percent of the country's total population. SMS service is a helpful tool for businesses looking to connect with more customers for transactional, verification, and promotional purposes. However, to have effective SMS communication in Oman, businesses must adhere to certain regulations and best practices.

Country code ; OM

Calling code ; +968

Mobile number portability (MNP) ; Yes

Mobile Country Codes (MCC) ; 422

The four main mobile carriers in Oman are Oman Telecommunications Company, Ooredoo Oman, Vodafone Oman, Awaser Oman LLC, FRiENDi Mobile

● Pre-registered sender IDs are allowed in Oman, except for Ooredoo, which is dynamic.

● Required information includes Sender ID, Company Name, Sample content and company URL and NOC letter

● Registration takes an estimated 15 business days.

● Send marketing messages only to users who have previously given their consent.

● Send transactional messages only to users with whom you have a business relationship or who have opted in to receive them.

● It is recommended to display the URL and toll-free number for opt-out, opt-out via the website, or replying to SMS free of charge

● Political, religious, unsolicited, or gambling content is not allowed.

● The best strategy is to communicate only during the day unless it is urgent.

● SMS campaigns should include HELP/STOP messages in the user's native language.

● Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.

● Do not contact users on do-not-call or do-not-disturb registries

● There is no fee for Oman SenderID registration.

● The charge for the service is per SMS submitted.

Visit SMS Pricing for more details