Automate Survey Monkey Event Alerts with SMS in Make.com
Close the loop between customer feedback and action. With Make, a new SurveyMonkey event can trigger a personalized D7 SMS, alert your team in Slack, and log everything to Google Sheets automatically and reliably. Reduce manual steps, speed up response times, and keep a provable audit trail.
Core Features
- Delivery reports you can use: Track message status (queued, sent, delivered, failed) via D7 delivery receipts and surface results back in Make for alerts, retries, and reporting.
- Personalization at scale: Merge SurveyMonkey answers into SMS templates (names, scores, custom fields), support Unicode for multilingual messages, and set sender IDs where supported.
- API flexibility: Secure token-based calls, adjustable headers/params, rate-friendly throttling, and structured JSON payloads that map cleanly into Make variables and routers.
Automation Flow
1) Trigger: SurveyMonkey – New Event Triggered
- Fires on new response (or defined event). Make parses respondent data and answer fields.
2) Action: D7 SMS – Send automated sms message
- Map SurveyMonkey fields into your SMS template (e.g., “Hi {{first_name}}, thanks for your feedback…”).
- Pass metadata (campaign, survey ID) and capture the message ID for tracking.
3) Action: Slack – Notify team
- Post a concise summary (respondent, key scores, link to response) plus the D7 message ID so ops/support can trace delivery.
4) Action: Google Sheets – Log entry
- Append a row with timestamp, respondent info, phone, template used, D7 message ID, and initial status.
5) Delivery status handling (optional but recommended)
- Configure a D7 delivery callback into a Make webhook.
- Update the matching Google Sheets row and post a Slack reaction if status changes (delivered/failed).
6) Routing and reliability (optional)
- Add conditions based on survey answers (e.g., detractors trigger priority alerts).
- Implement retries on transient failures and guardrails for opt‑in/opt‑out compliance.
Who It’s For
- Developers: Clean REST mapping, predictable payloads, and delivery callbacks that make observability and error handling straightforward.
- Marketers: Personalized, on‑brand SMS at response time, with instant team visibility and centralized reporting.
- Operations teams: Reliable alerts, delivery transparency, and structured logs for SLAs, QA, and capacity planning.
