Connect LinkedIn Lead Gen to SMS in Make
Turn new LinkedIn leads into immediate, personalized SMS outreach with D7—no manual work. When a lead submits a form, Make triggers D7 SMS, notifies your team in Slack, and logs every detail to Google Sheets for clear reporting. Faster responses, cleaner data, and repeatable workflows at scale.
Core Features
- Delivery reports you can trust: Track message IDs and statuses (queued, sent, delivered, failed) and log them to Sheets for full funnel visibility. Use callbacks to update records and inform follow-ups.
- Personalization at scale: Merge lead fields (first name, company, form source) directly into your SMS template. Support for Unicode and long messages keeps your brand voice intact across markets.
- API flexibility for any stack: Send single or bulk SMS, pass custom parameters (sender name, tags, campaign IDs), and handle regional considerations all from Make. Use error handling and retries to keep throughput stable.
Automation Flow
1) Trigger: LinkedIn Lead Gen – New Event Triggered
- Capture lead details (name, company, phone, form ID, campaign).
- Validate and normalize phone numbers (e.g., E.164).
2) Action: D7 SMS – Send automated sms message
- Map lead fields into a pre-approved SMS template.
- Set sender ID or short code as required.
- Receive a response with message ID and initial status.
3) Action: Google Sheets – Log entry
- Append a row with timestamp, lead info, message ID, template used, send status, and campaign tags.
- Optionally add columns for follow-up outcome and DLR updates.
4) Action: Slack – Notify team
- Post to your channel with lead summary, SMS status, and a link to the Google Sheet row.
- Highlight failures for quick remediation.
5) Optional: Delivery report updates
- Use a D7 delivery callback (via Make webhook) to update the Sheet with final status and trigger a Slack thread update or next-step automation.
Who It’s For
- Developers: A reliable, API-first SMS layer with clear IDs, statuses, and error handling, easily extended with webhooks and branching logic in Make.
- Marketers: Trigger personalized, compliant SMS nurture from LinkedIn instantly, with end-to-end tracking and campaign tags.
- Operations teams: Standardize lead handling, ensure no contact is missed, and keep stakeholders informed with auditable logs and notifications.
