Australia
SMS Services in Australia
Ensure fast and reliable customer communication with compliant SMS solutions across Australia.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Australia?
Regulatory Authority
Australian Communications and Media Authority (ACMA)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Telstra
Optus
Vodafone (TPG)
Others
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Australia
In Australia, Telstra holds the largest market share at around 44%, followed by Optus with approximately 31%, and the TPG/iiNet group accounting for about 17%, while other smaller operators make up the remaining 8% of the telecom market.
Country Summary Snapshot
Australia - An Overview
| Country Code | AU |
|---|---|
| Region | Oceania |
| Capital | Canberra |
| Currency | Australian Dollar |
| Language | English |
| Calling Code | +61 |
| MCC | 505 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | Yes |
| Character Limit | Inbound: GSM 3.38=160, Unicode=70 Outbound: GSM 3.38=160, Unicode=70 |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Australia’s telecom regulator, the Australian Communications and Media Authority (ACMA), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Australia must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.
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