Italy
SMS Services in Italy
Deliver messages to customers instantly with trusted, regulation-compliant SMS services across Italy.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in the UAE?
Regulatory Authority
Communications Authority (AGCOM)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
TIM
Vodafone
Wind Tre
Iliad
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Italy
TIM leads Italy’s telecom market with about 28.3% share, closely followed by Vodafone at 27% and Wind Tre at 25.3%, while Iliad holds 11.4%. Together, these four operators control nearly the entire mobile sector, with TIM, Vodafone, and Wind Tre forming the core of the competition.
Country Summary Snapshot
Italy - An Overview
| Country Code | IT |
|---|---|
| Region | Europe |
| Capital | Rome |
| Currency | Euro (EUR) |
| Language | Italian |
| Calling Code | +39 |
| MCC | 222 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | Yes |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | No |
Regulation
SMS Regulations
Businesses and organisations must comply with the regulations of Italy’s Communications Authority (AGCOM) to send SMS legally in the country. Separate rules apply for domestic messaging and for international SMS traffic.
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