Malawi
SMS Services in Malawi
Reach customers instantly with reliable, regulated SMS solutions across Malawi.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Malawi?
Regulatory Authority
Malawi Communications Regulatory Authority (MACRA)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Airtel
TNM
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Malawi
Malawi’s telecom market is dominated by two major players, with Airtel holding about 60% share and TNM capturing the remaining 40%, together accounting for the entire sector.
Country Summary Snapshot
Malawi - An Overview
| Country Code | MW |
|---|---|
| Region | Middle East & Africa |
| Capital | Lilongwe |
| Currency | Malawian Kwacha |
| Language | English |
| Calling Code | +265 |
| MCC | 650 |
| Mobile Number Portability | No |
| Two Way SMS supported | No |
| Character Limit | 160 characters |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Malawi’s telecom regulator, the Malawi Communications Regulatory Authority (MACRA), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Malawi must register their Sender ID.
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