MOROCCO REGULATIONS
SMS Regulations
in Morocco
To stay compliant and enhance campaign effectiveness, companies are required to follow the ANRT’s regulations and guidelines.
SMS Regulations
Why Regulations Matter
To guarantee message delivery and remain legally compliant, all businesses—local or international—must follow national telecom SMS regulations, which involve registering Sender IDs, securing opt-in consent, and observing permitted hours for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Dynamic Alphanumeric Sender IDs are allowed across all networks except INWI.
- Sender ID Registration is mandatory for INWI network.
International SMS Regulations
SMS Regulations
for International Companies
Dynamic Alphanumeric Sender IDs are allowed across all networks except INWI.
Sender ID Registration is mandatory for INWI network
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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