Thailand
SMS Services in Thailand
Enable secure and efficient customer engagement using compliant SMS solutions in Thailand.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Thailand?
Regulatory Authority
National Broadcasting and Telecommunications Commission (NBTC)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
True
AIS
NT
dtac
- Both operators offer infrastructure support for enterprise SMS services.
- Sender ID registration and content approval are managed through their respective platforms.
Telecom Market share in Thailand
In Thailand, True Corporation (including dtac) holds around 54% of the telecom market, followed by AIS with approximately 45%, while NT (National Telecom) accounts for the remaining 1–2%.
Country Summary Snapshot
Thailand- An Overview
| Country Code | TH |
|---|---|
| Region | Asia |
| Capital | Bangkok |
| Currency | Thai Baht |
| Language | Thai |
| Calling Code | +66 |
| MCC | 520 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | No |
| Character Limit | 160 Characters |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Thailand’s telecom regulator, the National Broadcasting and Telecommunications Commission (NBTC), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Thailand must register their Sender ID. There are guidelines to register the Sender ID.
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