ug

UGANDA REGULATIONS

SMS Regulations
in Uganda

Companies must adhere to UCC’s regulations and guidelines to remain compliant and achieve successful campaign outcomes.

SMS Regulation Cover Image
uber
tiktok
selfdrive
pearl
huawei
carrefour
Why Regulation Matters

SMS Regulations

Why Regulations Matter

To guarantee message delivery and maintain legal compliance, all businesses—local or international—must follow national telecom regulations for SMS. This involves registering Sender IDs, securing opt-in consent, and adhering to permitted hours for promotional messages.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • Sender ID registration required with UCC (Uganda Communications Commission).
  • Promotional messages only for opted-in users.
  • Political or religious content restricted.

International SMS Regulations

SMS Regulations
for International Companies

  • Sender ID registration required with UCC (Uganda Communications Commission).

  • Unregistered IDs converted to numeric.

  • High-level filtering of bulk or unsolicited SMS.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user’s language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

Price

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