Zambia
SMS Services in Zambia
Reach customers instantly with reliable, regulated SMS solutions across Zambia.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Zambia?
Regulatory Authority
Zambia Information and Communications Technology Authority (ZICTA)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
MTN
Airtel
Zamtel
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Zambia
MTN, Airtel, and Zamtel dominate the Zambian telecom market, with MTN holding about 46%, Airtel around 41%, and Zamtel approximately 13% of the sector’s share.
Country Summary Snapshot
Zambia - An Overview
| Country Code | ZM |
|---|---|
| Region | Middle East & Africa |
| Capital | Lusaka |
| Currency | Zambian Kwacha |
| Language | English |
| Calling Code | +260 |
| MCC | 645 |
| Mobile Number Portability | No |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | No |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organizations must comply with Zambia’s telecom regulator, the Zambia Information and Communications Technology Authority (ZICTA), to send SMS legally in the country. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Zambia must register their Sender ID. There are guidelines to register the Sender ID.
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