The Impact of SMS Services on E-commerce Businesses

An informed customer is a happy customer.

In the world of e-commerce, customer experience is everything, and SMS has proven to be the most effective way to keep shoppers informed, engaged, and loyal. From marketing campaigns to transactional alerts, SMS API Service plays a crucial role in ensuring that customers always stay connected to your brand.

Texting has become a significant part of many of our lives. The main benefits of text messaging in e-commerce are as follows:

• It is the quickest method of communication and is ideal for limited-time bulk SMS messages like flash sales or event-related promotions.
• Compared to email, the SMS engagement rate, SMS open rate, and response rate are high. As per various statistical reports, around 95% of texts will be read within 3 minutes of being sent, and the average response time for a text is 90 seconds.
• Text messages are personal, make customers feel special, and provide instant support. This reduces customer service needs.
• SMS marketing is cheaper than other traditional types of marketing
• SMS allows e-commerce to connect with a broader target group immediately, which helps increase the conversion rate.
• SMS uses mobile networks rather than data packs or internet connections, making it possible for anyone to receive SMS anytime, anywhere.

In e-commerce, SMS is used for both marketing and transactional purposes, making it a versatile tool.

Marketing Use Cases

• Send discount coupons and special offers.
• Promote flash sales, clearance events, and holiday sales.
• Announce new product launches with direct links.
• Send loyalty rewards and thank-you messages.
• Remind shoppers about abandoned carts to recover sales.
  

Transactional Use Cases

• Order updates – confirmation, shipping, and delivery notifications.
• Instant alerts – for delays or changes.
• OTP verification – for secure transactions and cash-on-delivery orders
• Feedback collection – send a quick SMS survey or thank-you note.

D7 has been successfully helping many e-commerce vendors with SMS services. According to us, an informed customer is a happy customer.

The company’s approach can aid you in offering effective communication solutions for the following purposes:
1. Transactional SMS :
This primarily encompasses automated reminders, OTP/verification codes, and notifications being sent out to customers. D7 Networks has the right module to integrate with your software, application, or website to ensure that your customers receive updates on everything that happens. The company uses its HTTP API, SOAP API, or RESTful API, which is supported across all programming languages.
2. Promotional SMS :
D7 has an all-new Adaptive Marketing Strategy tool launched in a few countries that is focused on sending promotional messages to the right mobile handsets at the right time. Marketing is all about conversion, and D7 believes in the mantra“sending less, converting more.

Send SMS online anywhere in the world with D7’s secure and scalable SMS API.