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Effective SMS Communication in Austria: Regulations and Best Practices

Austria, officially known as the Republic of Austria, is a landlocked country in Central Europe with a thriving mobile market. As of early 2023, Austria has 12.92 million active cellular mobile connections, which is 144.1% of the country’s total population. With SMS services, businesses in Austria can reach a broad audience for transactional, verification, and promotional purposes.

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Country Information

The four main mobile carriers in Austria are A1, 3 (Drei) and Magenta.

Regulations for Sending SMS in Austria

For a successful SMS strategy, it’s essential to understand the following regulations:

Alphanumeric Sender ID: Allowed across all Austrian networks.

National Numeric Sender ID (+43): Permitted for all networks in Austria.

International Numeric Sender ID or Short Code: Not allowed.

Best Practises to be Followed

Send marketing messages only to users who have previously given their consent.

Send transactional messages only to users with whom you have a business relationship or who have opted in to receive them.

It is recommended to display the URL and toll-free number for opt-out, opt-out via the website, or replying to SMS free of charge.

Political, religious, unsolicited, or gambling content is not allowed.

The best strategy is to communicate only during the daytime unless it is urgent.

SMS campaigns should include HELP/STOP messages in the user's native language.

Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.

Do not contact users on do-not-call or do-not-disturb registries

Fees and Charges

Sender ID Registration Fee: There is no fee for Austria Sender ID registration.
Service Charges: Fees are applied per SMS submitted.

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Austria’s SMS regulations ensure that communication remains secure, compliant, and efficient. By following the guidelines above, businesses can tap into the extensive mobile market and connect with their audience responsibly and effectively.

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