SMS Marketing In Spain: Stay Compliant With Regulations and Boost Engagement

SMS marketing remains one of the most effective communication channels for businesses worldwide, and Spain is no exception. However, to make the most of SMS in Spain, companies must follow strict compliance rules governed by the Agencia Española de Protección de Datos (AEPD), which oversees data protection and anti-spam regulations. Staying compliant not only keeps your brand safe from penalties but also ensures stronger trust and engagement with your customers.

• Country Code: ES
• Calling Code: +34
• Mobile Number Portability (MNP): Yes
• Mobile Country Code (MCC): 214
• Major Mobile Operators: Movistar, Vodafone, Orange, Yoigo
  

With MNP enabled, customers can switch providers without changing numbers, making it easier for businesses to maintain consistent communication.

When sending SMS in Spain, businesses must comply with AEPD regulations and adhere to best practices. Below are the key rules:

Sender IDs: Full dynamic Sender IDs (Alphanumeric, Numeric, Short Code) are allowed across all networks.

Consent Required:

• Promotional SMS → Only to users who have explicitly opted in.
  
• Transactional SMS → Allowed if you have an existing business relationship or customer opt-in.

Opt-out Mechanism: Provide a clear, free-of-charge option (URL, toll-free number, or SMS reply) for users to unsubscribe.

Restricted Content: Political, religious, gambling, or unsolicited content is strictly prohibited.

Timing Matters: Send promotional messages only during daytime hours, unless urgent.

Language Requirement: Include HELP/STOP instructions in Spanish to ensure clarity.

Respect DNC/DND Registries: Do not contact users who are registered on do-not-call or do-not-disturb lists.

1. Segment Your Audience – Target users based on interests and demographics to increase engagement.
   
2. Keep It Short and Relevant – Spanish consumers prefer concise, direct messaging.
   
3. Personalize Your Campaigns – Use customer data responsibly to create tailored messages.
   
4. Include Strong CTAs – Encourage users to act immediately, such as clicking a link, redeeming a code, or confirming an appointment.
   
5. Track and Optimize – Monitor delivery, open, and response rates to refine your future campaigns.
   

• In this specific country, International and National SMS are charged at the same rates.
• The charge for the service is per SMS submission.

Visit SMS API Pricing for more details.

SMS marketing in Spain offers businesses a powerful way to connect with customer, provided they comply with AEPD guidelines. By respecting user consent, offering clear opt-out options, and maintaining ethical content practices, brands can build stronger relationships and maximize campaign ROI.