Send SMS in Kuwait : Regulations and Best Practices

Kuwait is a country situated in West Asia. As of early 2024, it has approximately 7.89 million active cellular mobile connections, which is equivalent to 182.2 percent of its total population. SMS service can be an effective tool for businesses aiming to connect with more customers for promotional, transactional, and verification purposes. However, businesses must adhere to specific regulations and best practices to ensure efficient SMS communication in Kuwait.

Country code: KW

Calling code:+965

Mobile number portability (MNP) : Yes

Mobile Country Codes (MCC):419

The main mobile carriers in Kuwait are Ooredoo,Zain, Wataniya and VIVA

For companies that have registered offices in Kuwait:

• Alpha Sender ID needs to be registered on all Kuwaiti networks.

• The required information for registration is SenderID, Registered Company Name, Content, and NOC letter.

• The use of a generic sender ID is not supported.

• The setup time is 15 working days.

For companies that do not have registered offices in Kuwait:

• Alpha Sender ID need to be registered in all Kuwaiti networks except in VIVA, where Dynamic alphanumeric sender IDs are allowed.

• The required information for registration is SenderID, Registered Company Name, Content, and NOC letter.

• The setup time is 15 working days.

• Send marketing messages only to users who have previously given their consent.

• Send transactional messages only to users with whom you have a business relationship or who have opted in to receive them.

• It is recommended to display the URL and toll-free number for opt-out, opt-out via the website, or reply to SMS free of charge.

• Political, religious, unsolicited, or gambling content is not allowed.

• The best strategy is to communicate only during the day unless it is urgent.

• SMS campaigns should include HELP/STOP messages in the user's native language.

• Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.

• Do not contact users on do-not-call or do-not-disturb registries.

• There is no fee for Kuwait SenderID registration.

• The charge for the service is per SMS submitted.

Visit SMS API Pricing for more details.