SMS Templates: The Smart Way to Communicate Faster, Better, and at Scale

SMS is the most direct and relevant way for businesses to communicate with their customers. Having templates on a large scale helps businesses communicate faster and more effectively. Read the article to explore different types and examples of SMS templates.

An SMS template is a pre-written, reusable message designed to help businesses send consistent and efficient texts for different purposes like promotions, updates, reminders, and support. These templates save time, reduce errors, and ensure all key information like names, times, and links is included every time.

• Speed: Send messages faster with ready-to-use formats
• Consistency: Maintain your brand voice across all communication
• Accuracy: Avoid forgetting important details
• Scalability: Use templates in bulk campaigns and automation
• Compliance: Easily include required opt-out instructions

Creating effective SMS templates isn’t just about brevity it’s about purpose, clarity, and compliance. Follow these steps:

1. Define Your Goal

Decide what you want the message to achieve promote a sale, confirm an order, collect feedback, etc. A clear objective keeps your message focused.

2. Stick to 160 Characters

SMS messages have a 160-character limit. While modern devices may support longer messages, shorter ones are more effective. Keep your message direct and simple.

Learn more about the SMS Character Limit.

3. Personalize When Possible

Use dynamic fields such as the customer’s name, order ID, or appointment time. This builds trust and increases engagement.
Example: Hi [Name], your order #[OrderID] has shipped. Track it here: [Link]

Read More: Personalised SMS

4. Include a Call to Action (CTA)

Tell recipients what to do next click, call, reply, or visit. Clear CTAs drive higher response rates.
Example: Book now: [Link]

5. Test and Optimize

A/B test different versions of your templates. Track delivery, open, and click-through rates, then tweak your wording or CTA to improve performance.

To get the most from your SMS templates, keep these best practices in mind:

• Avoid ALL CAPS words like FREE, SALE, or NOW—they can feel spammy.
• Use branded or trusted links instead of public shorteners like bit.ly (especially for toll-free or 10DLC messages)
• Always include an opt-out option for promotional messages: “Reply STOP to unsubscribe”.
• Ensure your contact list is opt-in only.
• Add key details like date, time, and location for reminders.
• Follow local regulations and consult your legal team if unsure.

CTA Idea 1: For Lead Capture or Demo Request

Want to see how SMS templates can transform your customer communication?
Request a Free Demo and explore how automated messaging can boost engagement and save time.

Here are high-performing SMS templates for various business functions. Use them as-is or customize them to fit your brand and voice.

Promotional & Marketing SMS Templates

1. Hi [Name], our summer sale is live! Get 25% off until Sunday. Shop now: [Link]
2. FLASH SALE 🚨 40% off everything today only! Hurry: [Link]
3. New arrivals are here! Be the first to shop our fresh collection: [Link]
4. Thanks for shopping with us, [Name]! Use code THANKYOU10 for 10% off your next order: [Link]

Abandoned Cart SMS Templates

1. Hey [Name], you left something in your cart. Complete your order now and get 10% off: [Link]
2. Still thinking it over? Items in your cart may sell out soon. Grab them here: [Link]

Order & Shipping Update Templates

1. Hi [Name], thanks for your order! You can track it here: [Link]
2. Your order #[OrderID] has shipped! Estimated delivery: Aug 5. Track: [Link]
3. Your package has been delivered. Enjoy your purchase! Questions? Contact us: [Number]

Appointment Reminder Templates

1. Hi [Name], this is a reminder for your appointment on Aug 3 at 11 AM at our Cochin branch.
2. Reminder: Your consultation with Dr. Mehta is tomorrow at 10 AM. Reply YES to confirm.
3. You’re booked for a haircut on Friday at 2 PM. Need to reschedule? Call [Number]

Customer Support Templates

1. Hi [Name], your support request #[TicketID] has been received. We’ll get back to you shortly.
2. Your issue has been resolved. Need further help? Reply HELP or call us at [Number].

App Download & Onboarding Templates

1. Welcome to [Brand], [Name]! Download our app and get ₹100 off your first in-app order: [Link]
2. Thanks for signing up! Here’s your getting started guide: [Link]

Feedback & Survey Templates

1. Hi [Name], how was your recent experience? Please rate us here: [Link]
2. We’d love your feedback! Complete our 30-second survey and get 10% off: [Link]

Loyalty & Rewards Templates

1. Hi [Name], you’ve earned 500 points! Redeem them today and save: [Link]
2. Your reward tier has been upgraded! Enjoy early access to new deals: [Link]

Renewal & Payment Reminder Templates

1. Reminder: Your subscription renews in 3 days. Update your payment info here: [Link]
2. Your bill of ₹2,999 is due tomorrow. Pay now and avoid late fees: [Link]

Wellness & Spa Follow-Up Templates

1. Thanks for visiting [Spa Name], [Name]! Book your next session now and get 20% off: [Link]
2. Hi [Name], it’s been a while since your last visit. Enjoy a relaxing massage—book here: [Link]

Referral Program Templates

1. Love our products? Refer a friend and you’ll both get ₹250 credit! Invite now: [Link]
2. Invite your friends to [Brand]! For each signup, you get a ₹100 bonus: [Link]

Location-Based Offer Templates

1. Hey [Name], visiting Bangalore Mall today? Show this message in-store and get 10% off!
2. Nearby and hungry? Drop by [Restaurant] and enjoy a free dessert with your meal today!

Job & Interview Templates

1. Hi [Candidate Name], your interview with [Company] is confirmed for Aug 4 at 10 AM. Location: [Address]
2. Reminder: Your virtual interview starts in 1 hour. Join via this link: [Meeting Link]

SMS templates are more than just time-savers—they’re tools for improving communication, building relationships, and growing your business. With well-crafted templates, you can ensure that every message is consistent, clear, compliant, and compelling.

Start with a few essential templates based on your customer journey. Monitor performance, optimize as needed, and scale your efforts with confidence.