July 16, 2025 TOMAS
USA SMS Insights: Shortcodes,10DLC & Toll Free Numbers
The differences between short codes, 10 DLC, and toll-free numbers to send SMS to USA customers
Would you like to send an SMS to the USA and Canada? Are you confused about how to do it?
There are shortcodes, toll-free numbers, and 10DLC numbers available that can be used for sending and receiving SMS services. We can't send SMS to the US without any of these registrations.
SMS Shortcode offers a convenient way to engage with customers through high-volume messages. At the same time, 10DLC provides a cost-effective, sustainable option for two-way texting and toll-free numbers to enhance customer service and brand recognition. Each option helps businesses optimize their SMS marketing and customer engagement strategies.
The easiest and least expensive ways to register are 10DLC and toll-free numbers.
What Is a Short Code?
Short Codes are 5-6 digit numbers used for high-throughput SMS campaigns. These are ideal for large enterprises running time-sensitive or high-volume messaging, such as promotions, alerts, and verification codes.
Key Features:
- High messaging throughput (100 messages/second or more)
- Nationwide brand visibility
- Supports MMS and Free-to-End-User (FTEU) messaging
- Requires carrier approval and vetting, making the setup process longer and more expensive
- Best for mass marketing campaigns and well-established brands
What Is 10DLC (10-Digit Long Code)?
10DLC is a 10-digit number that looks like a regular phone number but is registered for business messaging. It is perfect for regional businesses or brands that need a local presence.
Key Features:
- Area code-based, provides a local feel
- Supports two-way messaging
- Faster registration (5–10 days)
- Lower cost than short codes
- Ideal for small to mid-sized businesses
- A great fit for transactional and customer engagement SMS
What Is a Toll-Free Number?
Toll-Free Numbers (e.g., starting with 800, 888, 877) can also be used for sending SMS and are accepted in both the US and Canada.
Key Features:
- Cost-effective and easy to register
- Supports two-way messaging
- Can be used by both US and international brands
- The registration process takes 5–10 business days
- Great for customer support, feedback collection, and marketing
10DLC vs Short Code: Which Should You Choose?
| Feature | 10DLC | Short Code |
|---|---|---|
| Setup Time | 5–10 Days | 8–12 Weeks |
| Cost | Low to Moderate | High |
| Messaging Volume | Moderate | Very High |
| Best For | Local Businesses, Customer Support | Large Campaigns, Time-Sensitive Alerts |
| Two-Way Messaging | Yes | Yes |
| MMS Support | Limited | Yes |
| Brand Recognition | Localized | Nationwide |
When comparing 10DLC vs short code, the best option depends on your campaign size and budget. If you're looking for quick setup and localized communication, 10DLC is the better fit. But if you're a large enterprise aiming for nationwide campaigns, short codes are ideal, though costly and time-consuming to register.
Why Toll-Free Numbers Might Be the Smart Middle Ground
Toll-free SMS numbers strike a balance between cost, speed, and reach. They’re often the easiest and cheapest way for US or international brands to begin messaging customers in the United States and Canada.
Connect with D7 to Simplify the Registration
Need to get started with 10DLC, short codes, or toll-free SMS numbers? D7 Networks can help.
We simplify the entire registration process so you can start engaging your US audience faster and more effectively.
➡️ Contact our team today or check our Pricing page to get started.
