The Best Practices and SMS Regulations in Algeria

Algeria, the largest country in Africa, presents a strong opportunity for businesses to connect with customers through SMS. With mobile penetration at 103.5% of the population, SMS remains a highly effective channel for transactional, verification, and promotional communication.

To succeed in Algeria’s growing mobile market, businesses must comply with SMS regulations while following industry best practices to ensure higher engagement and avoid penalties.

• Country Code: DZ
  
• Calling Code: +213
  
• Mobile Number Portability (MNP): No
  
• Mobile Country Code (MCC): 603
  
• Major Mobile Operators: ATM Mobilis, Djezzy, Ooredoo
  

Since MNP is not available, users keep the same carrier with their number, simplifying segmentation for SMS campaigns.

To ensure compliance, businesses must follow Algeria’s SMS marketing rules:

• Sender IDs Allowed: Full dynamic (Alphanumeric, Numeric, Short Code).
  
• Generic Sender IDs Prohibited: INFO, SMS, NOTICE, etc.
  
• Consent is Mandatory:
  
  • Promotional SMS → Only to users who have opted in.
    
  • Transactional SMS → Allowed with prior business relationship or opt-in.
    
• Opt-out Mechanism: Include a free unsubscribe option (URL, toll-free number, or SMS reply).
  
• Restricted Content: No political, religious, gambling, or unsolicited messages.
  
• Time Restriction: Send only during daytime hours, unless urgent.
  
• Language Requirement: HELP/STOP instructions must be in the user’s native language.
  
• DNC/DND Compliance: Do not message users on do-not-call or do-not-disturb registries.

Implement these proven SMS best practices to maximize customer engagement:

1. Be Transparent – Clearly identify your brand in every SMS.
2. Segment Audiences – Use customer data to personalize and increase relevance.
3. Keep it Concise – Short, direct messages work best in Algeria.
4. Include Strong CTAs – Encourage immediate actions like redeeming an offer, verifying identity, or visiting a link.
5. Track Performance – Monitor delivery, open, and response rates to refine campaigns.

• In this specific country, International and National SMS are charged at the same rates.
• The charge for the service is per SMS submitted.

Visit SMS API Pricing for more details