50 SMS Marketing Statistics You Must Know

SMS marketing is now an integral component of different businesses' marketing strategies. Because of its open rate, quick response time, and direct connection to customers, it has proven an effective means of interacting with clients. This article will examine the state of affairs in the SMS marketing industry and the reasons why it is essential to keep up-to-date with the most current trends and data.

What is SMS Marketing?

Marketing via SMS is a method to communicate promotional messages or other messages to customers via short text (SMS) technologies. Businesses use SMS to contact their customers for various reasons, such as:

• Coupons and discount codes: Create exclusive deals, flash sales promotions or discounts that inspire customers to take action now.

• Transparency News: Sending confirmations of purchases, shipping notices as well as appointment reminders.

• Customer Engagement: Build relationships by personalizing messages, for example, gifts for birthdays or rewards for loyalty.

Contrary to other types of digital marketing, SMS messages are sent directly to the phones of users, which means they get noticed by people quickly. The average open rate is 98%, which makes SMS an extremely effective method for companies to communicate with their potential customers in real time.

Key Features of SMS Marketing

• High Engagement: SMS-based advertisements generally have a higher degree of effectiveness regarding engagement compared to emails or other social media networks.

• Direct and personal: SMS enables companies to send messages directly to customers' cell phones, giving them a feeling of personalization.

• Instant Impact: Since many SMS messages are instantly read following receipt, they're the perfect choice for campaigns that require immediate responses.

Ready to engage your customers instantly? Sign up for SMS marketing

How Big Is the SMS Marketing Industry?

Marketing via SMS has experienced rapid expansion over the last decade, and its constant rising trend is not showing any signs of slowing. As the number of people using mobile phones grows across the globe, so does the effectiveness of marketing using SMS as a method of communication.

Current Market Size and Growth

The world SMS marketing market was estimated at $58 billion in 2024, an indication of its vast scope and importance. With the advent of mobile-first strategies, the industry is expected to expand even further, and estimates suggest that it could reach $83 billion by 2030.

A variety of factors contribute to this increase.

• Global Market for Mobiles: The explosion in smartphones has created a favourable environment for the SMS market to thrive. As the use of mobile phones grows in both developing and emerging markets, so does the efficacy of SMS marketing.

• Consumer Preference: Customers prefer SMS messages as a form of communication due to their convenience and speed. In fact, 75% of people prefer to receive marketing communications via SMS, which is a further indication of its value in the field of marketing.

• Open and High Response Rates: SMS messages have a greater response rate than other online channels, such as email and social media. With a 45% response rate, businesses can be sure that text messages will bring more interaction with customers.

Industries Utilizing SMS Marketing

Many industries have realized the benefits of SMS marketing and are utilizing it to improve their communications strategies with customers.

• Retail: Retailers make use of SMS to notify customers of time-sensitive deals, announcements regarding promotions, and updated information on loyalty programs.

• Healthcare: Practitioners and healthcare providers use SMS to remind people of appointments as well as health tips and wellness tips.

Know more about the power of sms in the healthcare industry

• Finance: Financial institutions depend upon SMS notifications to alert customers about transactions, including fraud alerts, transaction alerts, and information about their accounts.

Know more about Top 8 Use Cases of SMS in the Financial sector

• E-commerce: Online merchants utilize SMS to notify customers of their orders and updates regarding shipping, as well as discount coupons that enhance the overall shopping experience.

Read about: The Impact of SMS Services on E-commerce Businesses

Why is it essential to keep up-to-date with SMS Marketing Statistics?

Like every other marketing technique that uses digital media, keeping up-to-date with the most current methods, trends, and data is vital to optimize any SMS-based marketing campaign. Here's why:

• The Evolution Of Consumer Behaviour: The way that customers interact with companies constantly changes, particularly in the digital age. Being aware of SMS marketing trends will help you ensure that your messaging strategy is in line with customers' changing needs.

• Competitive Advantage: By analyzing the most recent data from industry sources, companies can stay ahead of their competitors and use SMS marketing more effectively. The latest information on what's happening in the world of SMS marketing (e.g., responses, rates of response, and customer preferences) can assist in the design of effective campaigns.

• Maximizing ROI: Using marketing data from SMS gives statistics and information about different metrics, such as open rates, response rates, engagement rates, and rates. By monitoring these metrics, companies can tweak their strategies and improve their (ROI).

• Best Practices And Compliance Laws: Like TCPA and GDPR restrict the SMS marketing industry. Staying aware of the latest information and trends in the field will ensure that your marketing campaigns are compliant and follow the best methods.

• Adapting to New Technologies: As SMS marketing continues to grow, the necessity of adapting to changing technologies is increasing. New technologies like Rich Communication Services (RCS) and integration with messaging platforms are gaining traction. Being aware of these changes can help businesses adopt this new technology before it's too late to improve customers' experiences.

How do I get started using SMS Marketing?

The process of launching SMS marketing is straightforward, but the success of your campaign is dependent on having a well-constructed strategy and understanding the intricacies of this platform. These are the steps you must follow to implement your SMS marketing strategies successfully.

• Choose an SMS Marketing Platform

The first step to take into consideration when selecting the most trustworthy SMS marketing platform that offers options like bulk texting, auto segmentation of the messaging list and analytics. The most well-known platforms include Twilio, D7 Networks, and EZ Texting. Pick platforms that can work with your business's requirements and enable easy connectivity to other software, for example, CRM platforms or e-commerce platforms.

• Build an Opt-in Subscriber List

The SMS marketing service is an opt-in process. This means that you have to get the consent of your customers before you send out messages that contain marketing content. Make use of your social media email, website as well as social media platforms, as well as store signage to convince customers to sign up for notifications through SMS. Giving incentives like special deals, discounts, special offers, or invitations to special events can increase the number of people who sign to sign up.

• Segment Your Audience

Segmenting your clients based on their behaviour, preferences, and demographics allows you to send personalized and relevant SMS messages that are relevant and targeted. For instance, the clothing store may segment customers according to previous purchases in order to provide discounts that are personalized on new items in specific segments.

• Craft Clear and Concise Messages

SMS messages are limited to up to 160 characters. This is the reason it is important to keep your messages simple and concise. Use clear, concise messages with a powerful CTA. Don't use jargon or lots of details. Make sure that your message is easy to understand.

• Set Up Automation

Automating SMS campaigns will ensure consistency and speedy delivery. For example, you could generate auto-generated SMS notifications for scheduled dates, abandoned cart notifications for e-commerce, and welcome messages for newly registered customers. Automation speeds up time and increases engagement.

• Monitor Performance and Optimize

Check key metrics such as open rate, click-through rate (CTR), and conversion rate to evaluate the success of your campaigns. Test A/B tests different messages, offers, and timeframes for sending. The data you collect on performance will aid in enhancing the SMS strategy to get better results over time.

50 SMS Marketing Statistics You Must Know

Marketing via SMS is a straightforward and efficient method of communication that has impressive engagement metrics across various sectors. These 50 Statistics show how SMS is still a viable strategy for companies.

• 98% Open Rate

SMS marketing boasts a remarkable 98% open rate, which is significantly more than email's typical opening rate, which is 20-30 per cent. (Source: Gartner)

• 90% of SMS Messages Are Read Within 3 Minutes

The majority of messages sent via SMS are read within three minutes after they are received, which makes it an extremely efficient medium for time-sensitive content. (Source: Adobe)

• 45% Response Rate

SMS messages average a response rate of around 45% more than email's response rate. (Source: Campaign Monitor)

• 75% of Consumers Want to Receive Offers via SMS

75% of Consumers are satisfied with receiving promotions via SMS, indicating the popularity of SMS as a marketing channel. (Source: Digital Marketing Association)

• 72% of Consumers Prefer SMS for Order Updates

72% of customers prefer to receive updates on orders and shipping alerts by SMS rather than other channels. (Source: HubSpot)

• 61% of Marketers Increased SMS Usage in 2023

60% of marketing professionals increased marketing efforts via SMS. SMS marketing efforts in 2023, realizing the value of SMS for fostering customer engagement. (Source: Salesforce)

• SMS Click-Through Rates for Retail Campaigns Average 36%

The companies that send out messages to promote their business have an average click-through rate (CTR) that is 36%. (Source: SimpleTexting)

• 29% SMS Conversion Rate

SMS marketing has the benefit of a conversion rate of 29%, which helps businesses generate sales and take action from customers. (Source: Omnisend)

• 19% SMS Click-Through Rate (CTR)

The typical CTR of SMS is 19%, which is much more than that of email, which is approximately 3%. (Source: SimpleTexting)

• 48.7 Million U.S. Consumers Opt-In to Receive SMS Offers

More than 48.7 million U.S. consumers have opted to receive marketing SMS messages from companies. (Source: Readycloud )

• SMS Messages Have 5x Higher Engagement Than Email

Studies have shown that SMS messages result in 5x times more engagement than email marketing. (Source Click Send )

• 97% of Companies are Seen as More Responsive to SMS

97% of businesses that employ SMS claim that it makes their messages appear more attentive to their customers. (Source: Slick Text )

• 80% of Millennials Prefer Texting for Business Communication

80% of millennials prefer to communicate with businesses through SMS to support customers and to send promotional messages. (Source: Socialmediatoday )

• 53% of Millennials Say They Would Like SMS to Remind Them of Important Deadlines

53% of young people would prefer SMS reminders to remind them of important dates like bill payments or appointments scheduled. (Source: EzTexting)

• 53% of marketers use SMS to communicate with customers

More than half of marketers, 55 per cent, are employing SMS as an element of their communication strategies. (Source: textellent)

• 58% of Consumers Check SMS Notifications Multiple Times Daily

The majority of people are checking their SMS notifications more than five times per day. (Source: EZ Texting )

• 64% of Consumers Think Businesses Should Use SMS More

64% of consumers think that businesses should utilize SMS more often to communicate with consumers. (Source: sender )

• SMS Coupons Have a 10x Higher Redemption Rate

SMS coupons offer a 10-fold higher rate of redemption than coupon coupons printed on paper. Are sent by email. (Source: Luisazhou )

• SMS is Preferred Over Email by 69% of Consumers

69% of customers prefer marketing messages via SMS rather than email because of its rapidity and ease of use. (Source: BusinessWire )

• 93% of consumers feel SMS provides a more personal connection with brands

93% of people believe that SMS can create an intimate and personal interaction with businesses. (Source: TechCrunch)

• SMS Boasts a 209% Higher Response Rate Than Phone, Email, or Facebook

SMS has a 209% better response rate than email, phone or Facebook, which reflects its convenience in fast communication. (Source: Salesforce)

• 60% of Consumers Read Texts Within 5 Minutes

A majority of users have read text messages within five minutes of receiving them. SMS is the perfect choice for messages that require immediate attention or are time-sensitive. (Source Text magic )

• 50% of SMS Campaigns See Engagement in Under 3 Minutes

Fifty per cent of SMS campaigns result in customers responding within three minutes after the message is read. (Source:persuasion-nation )

• 89% of consumers would like Two-Way SMS from Businesses

89% of customers think they prefer the option of having two-way conversations via text with businesses regarding support or customer service. (Source: Forbes)

• 70% of Consumers Think SMS is a Good Way for Businesses to Get Attention

70% of customers believe that SMS is a good method for businesses to get their attention when they are notified of announcements or updates. (Source: Quiq )

• SMS Coupons Drive 20% Higher Redemptions in Retail Promotions

SMS-driven coupons result in an increased 20% percentage of redemption for sales compared to other types of. (Source: Retail Dive)

• SMS Has 7.5x More Immediate Reach Than Email

SMS marketing gives a 7.5 times faster impact than emails, which makes it ideal for notifications that need to be sent quickly. (Source: Reviewrefer)

• SMS Ads Have a 20% Higher Conversion Rate Than Traditional Digital Ads

SMS ads are converted 20 per cent more quickly than traditional digital advertisements such as banners or PPC campaigns. (Source: MarketingSherpa)

• 51% of Consumers are More Likely to Make a Purchase After Receiving an SMS

More than 50 per cent 51% of people are more likely to buy after getting a text message with a promotion. (Source: Luisazhou )

• 65% of Marketers Find SMS Highly Effective for Loyalty Programs

Nearly 70% of marketers agree that SMS is extremely effective in engaging customers with loyalty programmes. (Source Extu )

• 92% of consumers trust the SMS alerts sent by Their Banks

When you're receiving important bank information, 92% of customers believe in SMS notifications. (Source: soprano design )

• SMS Campaigns Can Be Set Up in Less Than 5 Minutes

SMS campaigns are simple to set up, with the majority needing less than 5 minutes to set up using a marketing platform. (Source: Twilio )

• 54% of Consumers Say They Miss Notifications When Not Sent Via SMS

More than half of consumers, 54%, report missing notifications or updates when businesses use channels other than SMS to communicate. (Source: EZ Texting)

• 44% of Customers Prefer Brands to Communicate via SMS Over Email

44% of consumers express they prefer to receive messages from brands via text messages instead of emails. (Source: text drip )

• 96% of Marketers Say SMS Helped Them Generate Revenue

Six per cent of marketers who employed SMS in their marketing campaigns reported that it helped generate revenues. (Source: EZ Texting)

• Over 5 Billion People Can Receive SMS Messages Globally

Over 5 billion people have access to SMS notifications, which makes it among the most widely used communication tools all over the world. (Source: Luisazhou )

• Mobile Coupon Redemption via SMS Expected to Reach 31 Billion by 2024

The amount of mobile coupons that can be redeemed by SMS is expected to reach 31 billion by 2024. (Source: Juniper Research)

• Consumers Are 8x More Likely to Redeem SMS Offers Than Email

Consumers are eight per cent more likely to take advantage of an offer via SMS compared to emails. (Source: Retail Dive)

• SMS Helps Reduce Cart Abandonment by 20-30%

Businesses that utilize SMS cart recovery to cut down on abandonment rates of 20-30 per cent. (Source: Shopify)

• 70% of Consumers Say SMS is an Effective Way to Catch Their Attention

SMS is viewed as an effective tool for marketing in the eyes of 70% of customers, particularly for time-sensitive offers. (Source: Quiq )

• 65% of Businesses Use SMS for Transactional Messages

The majority of businesses utilize SMS to communicate transactional information like confirmations of orders and delivery notifications. (Source: Text Magic )

• SMS Messages Are Opened Within 3 Minutes by 90% of Recipients

A large majority of recipients--90%--open SMS messages within three minutes of receipt. (Source: Tatango )

• 44% of consumers would like to receive SMS from the brands they've opted into

44% of those who choose to receive SMS messages are interested in receiving messages regularly from their favourite brands. (Source: Forbes)

• 48% of Consumers Prefer SMS for Appointments and Reminders

About 48% of customers prefer SMS-based notifications to remind them of appointments and confirmations on schedules. (Source: Twilio)

• 50% of Consumers Make a Purchase After Receiving an SMS

The majority of customers, 50%, will likely purchase following the receipt of a promotional SMS message. (Source falkonsms)

• 63% of Consumers Want SMS Alerts for Time-Sensitive Deals

63% of customers think they would like to receive SMS alerts about sales that are time-sensitive and offers. (Source: RetailMeNot)

• 80% of Consumers Say They Are More Likely to Take Action on SMS Messages

80% of consumers are more likely to act on messages sent via SMS than email, phone calls or a social media message. (Source: Tatango)

• 41% of Consumers Respond to SMS Ads

About 41% of customers decide to act after seeing an ad in an SMS from a company. (Source: drips )

• 70% of Businesses Use SMS for Appointment Reminders

70% of companies use SMS to remind employees of appointments and reservations, dramatically cutting down on no-shows. (Source: Klaviyo)

• Consumers Check Their Phones 150+ Times a Day

On average, users use their mobiles more than 150 times a day, which makes SMS marketing among the most effective methods to ensure that messages are read. (Source: inc )

Conclusion

SMS marketing is an effective method for companies to connect with their clients in a quick, direct and intimate manner. With an extremely high open rate, swift response time, and strong customer preferences, It's an essential component of any effective marketing approach. Beginning with the best platform, developing a strong customer base, and then leveraging automation, businesses will profit quickly from SMS marketing. Being aware of important SMS marketing metrics will make sure that your campaigns remain relevant and effective.

Ready to take your marketing to the next level? Sign up for our SMS marketing platform today!

Frequently Asked Questions ( FAQs )

What is the rate of success in SMS marketing?

SMS Marketing offers an open rate of around 98 per cent and an average percentage of response that is 45%.

Are SMS marketing campaigns effective?

Yes, SMS marketing can be extremely efficient. Messages are usually read within 3 to 5 minutes of receipt.

How much can SMS marketing?

The market for SMS marketing is estimated at $5 billion and is predicted to reach $8 billion by 2027.

What is the ROI average for marketing via SMS?

The ROI of SMS marketing is around $6 to $8 per every dollar spent.

What kinds of companies can benefit from SMS-based marketing?

SMS-based marketing can benefit healthcare, retail, e-commerce hotels and travel, and food and beverage companies.