UAE SMS Service
Browse by category
No. TDRA regulations explicitly prohibit international senders from sending promotional SMS to UAE recipients. Only transactional messages (OTPs, delivery alerts, account notifications) are permitted for international traffic..
Promotional SMS may only be sent between 7 a.m. and 9 p.m. Sending promotional messages between 9 p.m. and 7 a.m. violates TDRA regulations. Transactional messages (e.g., OTPs) are generally not restricted by time..
Local UAE companies: 5–10 business days. International companies: 20–25 business days. Plan your campaigns accordingly — there is no fast-track option..
Local UAE entities pay no registration fee. International companies pay a one-time charge of USD 80 per Sender ID plus a USD 40 per month recurring charge per Sender ID..
No. Numeric-only Sender IDs are not supported in the UAE. All Sender IDs must be alphanumeric and pre-registered with Etisalat and Du networks..
Medical centres require the standard registration documents plus a Ministry of Health approval copy, which is mandatory for any health-related Sender ID in the UAE..
The following content categories are banned: political messaging, religious content, gambling promotions, unsolicited commercial messages, and any content targeting users on Do-Not-Call or Do-Not-Disturb registries..
UAE regulations require Sender ID registration and compliance approval for SMS traffic. For UAE messaging, registered business documentation is generally required for dedicated Sender ID registration..